2. Purpose and Legal Basis
The processing of the customer's personal data is necessary for the performance of a contract to which
the customer is a party or for the implementation of pre-contractual measures taken at the customer's
request. The legal basis for this processing is Article 6(1)(b) GDPR. Additionally, the customer's
personal data is used for marketing purposes to advertise AI-driven performance uplift for advertisers
and publishers (direct marketing). The legal basis for this processing is the customer's consent under
Article 6(1)(a) GDPR. The controller points out the customer's right to object. Further information can
be found under Point 8 of this declaration.
In case the customer uses the contact form, the personal data will be used solely for processing their
request. The legal basis for this processing is the customer's consent under Article 6(1)(a) GDPR.
In other cases where personal data is processed, the processing is carried out to protect the legitimate
interests of the controller, namely to analyse the use of the website through Google Analytics or to
detect, limit, or eliminate disruptions or errors on the website. The legal basis for this processing is
Article 6(1)(f) GDPR. The controller points out the customer's right to object. Further information can
be found under Point 8 of this declaration.
3. Recipients
3.1. Fulfilment of the contract or pre-contractual measures:
For the fulfilment of the contract or the implementation of pre-contractual measures, the customer's
personal data, which is transmitted to the controller, is made accessible to the following
recipients:
- Shipping service providers
- Payment providers
- Email service providers and web hosting companies
- Telephone and fax providers
- Video conferencing providers
- Tax advisors and billing providers
Without the customer's written consent, personal data will not be made accessible to other third parties
unless this is required by legal order.
3.2. Use of the contact form:
If the contact form is used, the customer's personal data, which is transmitted to the controller, is
made accessible to the following recipients:
- Email service providers and web hosting companies
- Telephone and fax providers
Without the customer's written consent, personal data will not be made accessible to other third parties
unless this is required by legal order.
3.3 Participation in network services:
The controller provides certain network services as part of its business activities under certain
circumstances. The customer who simply visits the controller's website does not participate in these
services.
Only if the customer participates separately in these network services, the following applies: The
controller collects relevant data, known as server log files, including date and time, data volume, name
of the accessed website, full URLs with all parameters, success message about the retrieval, operating
system including browser type and version, the previously visited website, IP address, and the provider
for every access to its servers, based on legitimate interest (Article 6(1)(f) GDPR).
The stored data is processed to provide the website, ensure its security, availability, and integrity,
improve its quality, identify and correct errors, and for statistical analyses. The collected data and
information are evaluated anonymously and statistically to enhance data protection and data security and
to ensure optimal protection of the processed personal data.
For the clarification of fraud or misuse, the log file information is stored for a maximum of ninety days
for security reasons and then deleted. If certain data is necessary for evidence purposes, deletion is
postponed until the final clarification of the incident. If the aforementioned personal data is required
for operational purposes, its processing and storage are carried out in accordance with Article 6(1)(f)
GDPR. This includes all necessary measures to fulfil business tasks and ensure smooth operation. The
processing is carried out in compliance with the principles of data minimisation and purpose limitation,
as well as compliance with all data protection regulations.
4. Cookies
On various pages, the controller uses cookies. An independent consent management tool is used on this
website for this purpose.
5. Transfer to Third Countries
No transfer to third countries takes place.
6. Storage Duration
Upon complete execution of the contract, the customer's data, which must be retained for legal reasons,
will be blocked. These data will no longer be available for further use. After the legal reason ceases
to exist, these blocked data will be deleted. If the customer uses the contact form, the personal data
will be used for the duration of processing the request. Subsequently, the data, which must be retained
for legal reasons, will be blocked. These data will no longer be available for further use.
The controller is subject to various retention and documentation obligations arising, among others, from
the German Commercial Code (HGB) and the Fiscal Code (AO). The periods specified there for retention and
documentation range from two to ten years.
Finally, the storage duration also depends on the statutory limitation periods, which are generally three
years according to §§ 195 ff. of the German Civil Code (BGB) but can be up to thirty years in certain
cases.
Otherwise, personal data will be deleted if the customer has not explicitly consented to further
processing and use of their data.
7. Data Protection Rights
With every access to our servers, we collect corresponding data (known as server log files), including
date and time, data volume, name of the accessed website, success message about the retrieval, operating
system including browser type and version, the previously visited website, IP address, and the provider,
in our legitimate interest (Article 6(1)(f) GDPR).
For the clarification of fraud or misuse, the log file information is stored for a maximum of seven days
for security reasons and then deleted. If certain data is necessary for evidence purposes, deletion is
postponed until the final clarification of the incident.
Customers can find the legal texts (german version) at the following link:
https://www.adnamics.com/gesetzestextedatenschutz.pdf
Corresponding requests should be addressed to the address mentioned in Point 1 or to
mail@adnamics.com
8. Right to Object and Other Rights
If the customer has given consent for the processing of their personal data for one or more specific
purposes, the customer has the right to withdraw their consent with future effect.
In particular, the customer has the right to object at any time, free of charge, to the processing of
their personal data for the analysis of the website or to detect, limit, or eliminate disruptions or
errors on the website, with future effect. An email to mail@adnamics.com or to the address mentioned in
Point 1 is sufficient for this purpose.
Furthermore, the customer has the right to object at any time, free of charge, to the processing of
their personal data for marketing purposes. An email to mail@adnamics.com or to the address mentioned in
Point 1 is sufficient for this purpose.
Every data subject has the right to lodge a complaint with a supervisory authority, particularly in the
member state of their habitual residence, workplace, or place of the alleged infringement, if the data
subject considers that the processing of their personal data infringes this regulation, without
prejudice to any other administrative or judicial remedy.
A competent authority is, for example, the Berlin Commissioner for Data Protection, Alt-Moabit 59-61,
10555 Berlin, Germany. However, the customer can also choose another authority.
9. Obligation to Provide Data
9.1. Fulfilment of the contract:
The provision of the following data is mandatory for entering into a contract:
- Company
- First and last name
- Email address
- Password
- Website URL
- Type of website
- Industry
- Traffic source
All other information is not required for the conclusion of the contract and is therefore voluntary.
If the mandatory information required for the conclusion of the contract is not provided, no contract
will be concluded. The non-provision of voluntary information does not affect the conclusion of the
contract.
9.2. Use of the contact form:
The provision of the following data is mandatory for processing a contact request:
- First and last name
- Email address
All other information is not required for processing a contact request and is therefore voluntary.
If the mandatory information required for processing a contact request is not provided, the contact
request will not be processed. The non-provision of voluntary information does not affect the processing
of the contact request.
10. Automated Decision-Making
Automated decision-making, including profiling, does not take place.
